Evaluation - Question 7; Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I had to split my evaluation into two sections because it was too big a file to download whole. So here is question 7 split into part 1 and part 2.

Part one:

Part two:

Evaluation - Question 6; What have you learnt about technologies from the process of constructing this product?

Evaluation - Question 5; How did you attract/address your audience?

Evaluation - Question 4; Who would be the audience for your media product?

Evaluation - Question 3; What kind of media institution might distribute your media product and why?

Evaluation - Question 2; How does your media product represent particular social groups?

Evaluation - Question 1; In what way does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Brainstorm

                                  Evaluation Brainstorming

Finished Horror Opening

Editing My Horror Opening

                                              Editing My Horror Opening

I did videos and screenshots of my editing process, I didn't do every step, but I did do the most important edit steps that I did.

Adding A Clip

To add a clip in the right place, I had to crop it by pressing the "I" button for where I want it to start and "O" button for when I want the clip to end. Then, I dragged the clip from the middle screen and put it where I wanted it to be in my horror opening. Then I had to render it before I could watch it to see if it looked ok. 

Changing The Clip So There Is No Sound

To change the clip so there is no sound, I needed to drag the audio bars up to the section which I had muted any sound, then when I played it back there was no sound playing where I wanted it to be muted and then there was sound when I wanted there to be sound.

Changing Image Filter 

To change the filter from normal coloured to black and white, I had to go on "Effects", then "Video Filters", then "Image Control" and then press "Tint". Then I had to render it, by pressing command and "R", then when I played it back the colour would be black and white instead of colour. I had to do this process for every clip I had. 

Adding and changing text

To add text, I needed to press the "A" on the right hand side of the middle box, then press "Boris" then "Text 3D". This would then take me to a black screen and I had to go on "Controls" and then I could change what I write, the font it is and so on. Once I had got the text I wanted and in the right position, I dragged it down to the line above the film line and cut it to where I wanted it to stop.

Splitting My Clip So I Just Have The Sound Of The Scream

To split my clip in two, I had to click on the splitting tool on the tool bar to the right of the screen. Then I had to find the place just before Jodie screamed, which took a lot of trail and errors before I found the right point. I then dragged the section where I don't need the sound for up to the mute section, so when I played it, it starts off quiet, missing the sound of cars, and then the only thing I can heard is the scream. 

Adding In The Title

To apply the title, I started by doing the same process I did for applying any other text I wanted, but this time I used a different font. The font I used was "Chalkduster" and the reason I used that font rather then "Chiller" is because "Chiller" wasn't on the mac's, so instead I tried to find another one that looked just has spooky. This font also looked like a character within my horror opening could have written this, therefore it has more of a connection to my film. 

Adding A Warner Brothers Logo and Adding My Own Sound to it

I decided to use a Warner Brothers beginning as well as my own institutions beginning because it made my opening a bit longer. It also built more tension to my opening. The song I used was just a mixture of different types of low notes put together, which made it sound scarier. 

Adding And Changing The Colour Of My Institution

To add in the clips, I did the same process as I did for the other ones, but I had to put the same clip in three times because just having one clip was too short, so I made it longer by putting the same clip in three times.

I didn't want my institution to be the normal colours, so I decided that I wanted it to be in Sepia rather then Black and White because the rest of my opening is Black and White. I went on Effects, Video Filters and then Image Control and then went on Sepia. I also so made the image blurred, to give more of a distorted effect. 

Adding The Music Into My Institution

To add music into my institution, I had to get my music, which is copyright free, off of my documents and then I had to drag it from there onto my opening. I had to drag it underneath the others because I knew that it was going to be longer then I needed and I didn't want it to cut some of my music out.

I then cut it, by using the 'cutting tool' on the toolbar. I cut it firstly in the wrong place, so I then had to undo it and re-cut it in the right place. The music didn't start straight away either, so I cut it so that when my institution started, so did the music.

I then had to fade in and out both of my music files. To do that, I needed to click on the arrow in the bottom left hand corner, then click the 'show audio waveforms' button, then I clicked the zigzagged line and then moved the lines so that it faded in and out when I wanted it to. 

Adding In James's Voice-over

To add in James's voice-over, I had to go onto the folder it was in and click and drag it to the point that I needed it to be in. I found out that it was slightly too long, which is one reason why I added pauses, so that if it was too long or short I could change it to make the pauses longer or shorter. I cut one pause out and then it was just long enough to then add a copyright free sound effect of a heartbeat. 

Final Institution Logo

                                   Final Institution Logo 

This is my final logo. I decided to change from my original logo because I think this one is more effective and links in with my opening a lot better. This logo also fits in well with my institution clip because the institution clip is of Willow screaming, so the hands represent what happens after the screaming.
I feel that having a black background is better then having a white because it looks scarier and the red shows up better. The font I used was 'Chiller' which is a spooky font and is more exciting to look at then for example 'Times New Roman'.

What My Final Institution Looks Like Without Sound

Script For The Voice Over

                                Script For The Voice Over

Last night a young woman was murdered

(2 second pause)

She was travelling alone...

 (2 second pause)

In the depth of the dark forest

  (2 second pause)

Where no one could hear her screams

 (2 second pause)

The murderer is still out there

(2 second pause)

No-body knows where he is

(2 second pause)

Or what he is doing

(2 second pause)

Or where he will go next

(2 second pause)

All we know is that he is dangerous

(2 second pause)

And he won’t stop at anything

(2 second pause)

To get you

(2 second pause)

Do not leave your home at night

(2 second pause)

Do not travel alone

(2 second pause)

Or he could be near you

(2 second pause)

Watching you

(2 second pause)

Waiting for you

(2 second pause)

And when he finds you

(2 second pause)

And he will

(2 second pause)

(whisper) Run...

Annotated Version

I am hopefully going to get my friend James Wayman, to be the voice over because he can do a variety of different voices, so he can do the voice that I want for my opening. The voice I want is a deep and slow voice, so that it creates more tension and makes it more eerie for the audience to listen to.